As a digital publicist, I have had the opportunity to work with many entertainment brands and non-profits to gain press and awareness for various campaigns. To me, this is one of my favorite parts of my job. I find it exciting to work under pressure and secure the best placement possible on behalf of my clients. Here are a few of my favorites!
Bring Change 2 Mind | #StrongerThanStigma
Bring Change 2 Mind is a national anti-stigma campaign aimed at removing misconceptions about mental illness. The idea was born out of a partnership between Glenn Close and Fountain House, where Glenn volunteered in order to learn more about mental illness, which both her sister, Jessie Close, and nephew, Calen Pick, live with.
The #StrongerThanStigma campaign encourages men to normalize conversations around mental health and gets men talking about it with PSAs featuring Brandon Marshall, Ben Scrivens, Wayne Brady, and Michael Angelakos.
The Wayne Brady PSA premiered exclusively on the homepage People.com:
Nick Frost | Cuban Fury
Nick Frost stared in the indie film, Cuban Fury, as an overweight former salsa dancer who retired his dancing shoes years ago. As he tries to win the heart of his new boss who loves salsa dancing, he reignites the flame in his feet to impress her.
BuzzFeed featured Nick Frost Tell Us About Yourself(ie) in support of the film’s premiere:
Decoding Annie Parker | Trailer Debut and Interview
Based on true events, Decoding Annie Parker is the hopeful and touching story of two remarkable women and their 15-year battle against a cruel and insidious illness, breast cancer. Waged on both scientific and emotional fronts, they are drawn together not just by the disease but by their shared determination and unconventional approaches to their research and to their lives.
The online debut of the film’s trailer premiered exclusively on Yahoo! Movies, in conjunction with and interview with the real life Annie Parker:
Scatter My Ashes at Bergdorf’s | Trailer Premiere
This fashion documentary gave audiences the chance to peek inside the world of one-of-a-kind Manhattan Institution, Bergdorf Goodman, exploring the history, inner workings and untold stories behind the store’s rise from a modest ladies’ tailor shop to a mirror of contemporary culture.
Popular and influential fashion website, Refinery 29 premiered the first exclusive look at the film’s trailer:
Cosmopolis | GILT Man Partnership
Starring Robert Pattinson in one of his first “mature” roles, we needed to reach an audience outside of his female fan-base. The solution was a partnership with GILT Man, to host a sale inspired by Pattinson’s character in the film, in addition to an interview with costume designer Denise Cronenberg: